#YIPS DRIVERS OF GLOBALISATION TESCO DRIVERS#~ Similar customer needs ~ Global Customers ~ Transferable marketing Government Drivers Drivers of going global International Strategies Market Drivers Example BLMC, Virgin, AstraZeneca, Vodafone and Tesco etc Diagram 1. Contribution of Multinational enterprises in British economyīritish economic growth depends in all sectors but secondary sector (Manufacturing) plays a vital role in British trade liberalization since colonial era, in this era of globalization British firms depends much on increasing investment (going global) be multinational enterprise and applying of new technology so as to be more innovative and cost efficiency. It creates unskilled labour and kills innovation through introduction of new technology Sometime they can have high influence to country economy and government operations as they operate in very large scales. It also acts as one of globalization motive through international integration of capital, technology, goods and people. It improves BOP since they bring money to invest. It creates jobs and brings development through taxes. (Daniels et al, 2009, pg 64) Advantages of Multinational enterprises Multinational enterprise is a firm which has a worldwide approach to markets and production or a firm which operates in more than one county. Economic recession in Britishīritish, is the 6th largest country in the world in both Gross domestic product (GDP) and Purchasing power parity (PPP) , but due to many economic recession British face huge unemployment, GDP fell to 5.9%, most Banks reached stage of bankruptcy and affect many other sectors including investment firm. Country gross domestic product data will start diminishing. People become jobless due to shut down of many firms Strong firms start getting down fall in profit data Creditors fail to pay Value of crucial merchandise increase rapidly No savings as people start to use their money for liquidity due to redundancy. Economic recession is slowdown of general economic activity over a period of time, this situation brings many effects in microeconomic and macroeconomic, as microeconomic deals with demand and supply and macroeconomic indicate variation in production as measured by gross domestic product (GDP) , employment, investment spending, capacity utilisation, household incomes, business profit and inflation. Impact of economic recession This movement caused by globalization and technology advancement in R&D increased the number of MNE manufacturing which I am going to analyze in this assignment through PEST and strategic growth (Ansoff Matrix) in a case of British Manufacturing.
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